The Phair – a neologism that is a manifesto, synthesis of Photography and Fair – is an annual event dedicated to photography.
The Phair is addressed to some of the leading contemporary art galleries – and not necessarily only to those already specialized in photography – that, on the occasion of THE PHAIR, showcase an artistic project related to the theme of the image and art works created with photographic or video material.
A careful curatorial choice guarantees the selection of an organic proposal not divided into themes and sections but as a whole exhibiting experience; equal spaces for all ensure a “tailor-made” setting, innovating the traditional fair structure and suggesting new methods of understanding and analysis of the artworks proposed.

mpefm ITALY fair art press release

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