"We were trying to find a solution to these narrow, persistent problems of fairs and how they assist galleries in terms of their economies and how they function. There’s a reluctance of many galleries to take part in fairs, but it’s like a catch-22— they’re obliged to take part, but they find them unsatisfactory in terms of a place to see art, or a place for artists to present their work. The idea was to really create something of a hybrid— something that wasn’t exactly a fair, although there was a commercial aspect, and wasn’t exactly an exhibition, though it perhaps resembled one.
"We also wanted to break down some of those hierarchies that exist in the art world between the blue-chip galleries—the galleries that do resale, the more established commercial galleries—and the emerging young galleries, and then also the galleries that are outside of those narratives. For me, it was an interesting opportunity to create space for all kinds of art, a marketplace for all kinds of art, where you’d see things alongside one another that you perhaps wouldn’t typically encounter elsewhere. I don’t think one could necessarily say that it’s a curated exhibition, but it’s definitely a curated forum or curated platform. From the outset, for me, it was very interesting to have more ‘maverick’ dealers included in the mix."