Australasia’s most progressive forum for contemporary art and ideas, Melbourne Art Fair will be launching a free Virtual Art Fair from 1-7 June 2020.
While the physical fair slated for this year is rescheduled to February 2021, Melbourne Art Foundation is partnering with Ocula.com to present digital ‘Viewing Rooms’ in June, to showcase the new and iconic works online that were originally intended for the fair’s 2020 edition.
Viewing Rooms will give visitors the opportunity to explore the virtual spaces of the region’s most esteemed galleries and discover exceptional art from home.
Throughout the week, Melbourne Art Fair and its participating galleries will also host a series of digital experiences including artist studio visits, collector interviews and exhibition viewings on the platform.
Viewing Rooms will be open to the public from 3-7 June (VIP Preview 1-2 June) Melbourne Art Fair is a seminal fixture on the Australasian cultural calendar, stimulating critical and commercial attention for galleries and their artists for over 30 years. The biennial fair supports and promotes Australasian living artists through the staging of a world-class platform for contemporary art, showcasing iconic and new works by artists from the region’s most respected galleries.
With this global creative city as a backdrop, the fair returns in 2021 to take up residence at the Melbourne Convention and Exhibition Centre, continuing its lead role in the region for fostering the development of new audiences for contemporary art.
4 – 7 February 2021, Melbourne Convention and Exhibition Centre

mpefm AUSTRALIA art fair press release
Online VIEWING ROOM

QR of this press release
in your phone, tablet